Canon Canada Inc., a leader in digital imaging technology, today
announced an exciting new line of nine VIXIA High Definition flash memory camcorders. The 2010
high-definition lineup includes Canon’s flagship VIXIA HF S-series, the compact VIXIA HF M-series and a new
entry-level VIXIA HF R-series

CANON CANADA INTRODUCES A POWERFUL NEW LINEUP OF VIXIA
CAMCORDERS TO MEET THE NEEDS OF EVERY USER

The New VIXIA Line Offers Advanced Touch Screen and Tracking
Technologies Putting Ease-of-Use at Your Fingertips

Canon Canada Inc., a leader in digital imaging technology, today
announced an exciting new line of nine VIXIA High Definition flash memory camcorders. The 2010
high-definition lineup includes Canon’s flagship VIXIA HF S-series, the compact VIXIA HF M-series and a new
entry-level VIXIA HF R-series. Some new features enhancing Canon’s 2010 lineup include a new EasyTouch
LCD Panel with an advanced tracking feature helping keep any subject - such as people, pets, or cars - in focus
and properly exposed, even in a busy scene. Canon’s new VIXIA lineup also includes an enhancement to its
image stabilization system and an all-new HD-to-SD Downconversion feature allowing video to be easily
uploaded to the web or burned onto DVDs. Select 2010 VIXIA camcorders are compatible with Eye-fi SD
Memory Cards, allowing for wireless uploading of video content to a computer or favorite video sharing site via
the Eye-fi card’s wireless capabilities.

“Canon’s new 2010 VIXIA Flash Memory camcorders deliver superior high-definition image quality in a compact,
lightweight design and offer a host of new features to make capturing and sharing video easier than ever
before," said Ian Macfarlane, Vice President and General Manager of the Consumer Imaging Group at Canon
Canada Inc., a wholly owned subsidiary of Canon U.S.A., Inc.
All of the new 2010 VIXIA High Definition camcorders retain Canon’s proprietary imaging technologies – a
Genuine Canon HD Video Lens, HD CMOS Image Sensor and DIGIC DV III Image Processor. The Canon Full
HD CMOS Image Sensor and DIGIC DV III Image Processor have been further improved to reduce noise under
low-light conditions and enhanced to deliver more faithful reproduction of purple and blue tones – for both video
and photos. All of these proprietary technologies combine together to produce Full HD video that is stunningly
lifelike with astonishing detail and clarity.
New Advanced Features:
• Smart Auto: The Smart Auto mode makes shooting great video even easier by utilizing Canon’s DIGIC
DV III Image Processor to intelligently detect and analyze brightness, colour, distance and movement
and automatically select the best setting for the scene being recorded.
• Touch & Track: Canon’s new Touch & Track technology enables users to select a subject on the
EasyTouch LCD Panel that the camcorder will then recognize and track. This sophisticated technology
recognizes faces, objects, even animals, ensuring that your subject will always be in focus and properly
• Relay Recording: Relay Recording allows users to capture uninterrupted video when the primary
recording media is full. The camcorder will continue to record a scene by switching from one memory
source to the other as it fills up, so that you won’t miss a moment of action.
• Powered IS: In addition to Canon’s Dynamic SuperRange Optical Image Stabilization, Powered IS
provides an even higher level of compensation for subtle hand movement at the telephoto end of the
zoom range. This new enhancement can be engaged by pressing the Powered IS button on the LCD
• HD-to-SD Downconversion: A new HD-to-SD Downconversion feature enables users to convert
recorded high-definition video to standard-definition files while preserving the original HD video. These
standard-definition files make it even more convenient to share video online or create a DVD.
Genuine Canon 10x HD Video Lens and a Canon 1/2.6-inch, 8.59-megapixel Full HD CMOS Image Sensor for
stunning video and outstanding photos up to 8.0 megapixels. All three models in the VIXIA HF S-series include
Canon’s new 8.9-centimetre (3.5-inch) High Resolution (922,000-dot) Touch Panel LCD screen for a large,
bright display and easy menu navigation, including Touch & Track technology. All of the models in this series
also feature Canon’s Smart Auto, Relay Recording, Powered IS, HD-to-SD Down conversion, and Advanced
Video Snapshot.

In addition, the VIXIA HF S-Series includes a host of professional features such as a built-in LANC terminal, and
Native 24p (AVCHD) recording. For shooting outside on a sunny day, the VIXIA HF S21 includes a viewfinder
which offers a reliable viewing environment when shooting in bright outdoor conditions. The VIXIA HF S21,
VIXIA HF S20 and VIXIA HF S200 Flash Memory camcorders are scheduled to be available in April, and will
have an estimated retail price of $1449.99, $1149.99 and $1049.99 respectively.
VIXIA HF M-series:
The Canon VIXIA HF M31, VIXIA HF M30 and VIXIA HF M300 Flash Memory camcorders offer consumers
stunning HD video in an ultra-sleek, compact and lightweight body. The VIXIA HF M31 and VIXIA HF M30
incorporate 32GB and 8GB of internal flash memory, respectively, and the VIXIA HF M300 records video
directly to an SD memory card. Recording Full 1920 x 1080 HD video, these camcorders include a Genuine
Canon 15x HD Video Lens, a 6.9-centimetre (2.7-inch) Touch Panel LCD with Touch & Track technology, Smart
Auto, Powered IS and Advanced Video Snapshot. In addition, the VIXIA HF M31 and VIXIA HF M30 models
both include Canon’s Relay Recording and HD-to-SD Downconversion. The VIXIA HF M31, VIXIA HF M30 and
VIXIA HF M300 Flash Memory camcorders are scheduled to be available in April for an estimated retail price of
$899.99, $799.99 and $769.99 respectively.
VIXIA HF R-series
The Canon VIXIA HF R11, VIXIA HF R10 and VIXIA HF R100 Flash Memory camcorders are perfect for the
budget-conscious consumer who wants Full 1920 x 1080 HD video. The VIXIA HF R11 and VIXIA HF R10
models incorporate 32GB and 8GB of internal flash memory, respectively, and the VIXIA HF R10 records
directly to an SD memory card. All three models also include a Genuine Canon 20x HD Video Lens, Dynamic
IS, Smart Auto and Advanced Video Snapshot. Both the VIXIA HF R11 and VIXIA HF R10 feature Canon’s
Relay Recording and HD-to-SD Downconversion. Additionally the VIXIA HF R10 will be available in three stylish
colours, black, red, and silver. The VIXIA HF R11, VIXIA HF R10 and VIXIA HF R100 Flash Memory
camcorders will be available in March for an estimated retail price of $749.99, $599.99 and $549.99
respectively.
FS series:
In addition to the new VIXIA High Definition lineup, Canon is also introducing three standard-definition
camcorders, the FS30, FS31, and FS300 Flash Memory camcorders. The Canon FS30 records to 8GB of
internal flash memory and the FS31 model records to 16GB of internal flash memory, while the FS300 records
video directly to an SD memory card. Wrapped in a small and attractive package, the FS-series offers 41x
Advanced Zoom to help capture great video even at extreme telephoto distances, as well as Dynamic IS. In
addition, the Canon FS300 will be available in three fashionable colors, silver, red, and blue. The Canon FS31,
FS30 and FS300 Flash Memory camcorders will be available in March for an estimated retail price of $399.99,
$349.99 and $329.99 respectively.
New Optional Camcorder Accessories
The new Canon WP-V2 Waterproof Case allows you to capture exciting HD footage underwater, up to depths of
40 metres (130 feet), with any of the VIXIA HF M-series Flash Memory camcorders. The ultimate camcorder
accessory for underwater enthusiasts, this compact and lightweight housing seals the camcorder, allowing easy
on-camera operation and control. The Canon WP-V2 Waterproof Case will be available in April.
Also new from Canon is the SM-V1 5.1-Channel Surround Microphone for the ultimate home theater
experience. This new microphone is compatible with the VIXIA HF S-series and VIXIA HF M-series, allowing
you to capture lifelike sound from all directions. The Canon SM-V1 5.1-Channel Surround Microphone will also
be available in April.